Hi, I'm Nir.
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I'm a B2B strategy advisor and university lecturer with extensive experience in product innovation, go-to-market execution, and entrepreneurial strategy.
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My approach integrates real-world B2B strategy, lean startup methodologies, system dynamics, and AI-native business models into practical frameworks that drive results.
I work with founders, product leaders, and executives to build products that win and design go-to-market strategies that scale.
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My journey from a dual masters degree at Northwestern University led me to be the marketing executive in 4 B2B SaaS and deep-tech startups. 2 unicorns. 2 acquisitions.
I learned about B2B product innovation and GTM at:
Early-Stage Startups
Where small-budget “departments” of 1-3 employees chase innitial product-market fit, focused on fast learnings and iterations.
Mid-Stage Startups
Where GTM push is for hyper-growth. 5-10 person teams and a few $M annual budget spent on building and optimizing a “go-to-market machine”.
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Big Tech
Big teams, budgets, and internal complexities.
Effective internal collaboration is key to success.
